Snap AR

Snap AR provides a desktop AR creation app (Lens Studio for Windows and macOS), a no-code Lens Web Builder in Ads Manager, and an AR SDK (Camera Kit) for iOS, Android, and web. It lets users generate and edit AR Lenses, then publish to Snapchat, Spectacles, and embed the same effects into third-party apps and websites. Core capabilities include face effects, body tracking, world tracking, background segmentation, location-anchored AR, JavaScript/TypeScript scripting, templates, generative-AI asset tools, multi-preview workflows, Connected Lenses for shared experiences, and a Creator Marketplace for partnerships. Camera Kit adds a management portal to schedule and distribute experiences and supports cross-platform deployment; Lens Studio is explicitly free to download. The platform specializes in high-performance real-time AR rather than general chatbot, audio, or text authoring.

Snap AR: tools to build, publish, and embed augmented-reality Lenses across Snapchat, mobile apps, and the web.