Metricool

Metricool is a web-based platform with mobile support that enables users to connect social media profiles, websites, blogs, and ad accounts in a single dashboard. It allows scheduling and publishing of posts, analyzing engagement and traffic metrics, managing ad campaigns, and monitoring competitor performance. Key features include multi-platform post scheduling with bulk upload, best-time posting suggestions, a drag-and-drop content calendar, hashtag tracking, SmartLinks (link-in-bio landing page), competitor analytics, branded reports in PDF or PPT formats, integrations with tools like Canva and Zapier, and collaborative workflows with role-based permissions. Metricool specializes in offering social media managers, agencies, and brands a complete workflow for planning, publishing, and analyzing content. It is not primarily designed for generating creative assets or deep brand listening across the web.

Metricool: unified social media scheduling, analytics, and ad management for creators, brands, and agencies.