Frase

Frase is a web-based platform for content teams, combining AI-assisted writing, research, and optimization in one environment. It supports keyword and SERP research, automated content brief and outline creation, AI-powered draft generation, and real-time dual scoring for traditional SEO (search engines like Google, Bing) and GEO (Generative Engine Optimization for AI platforms like ChatGPT, Perplexity, Claude). Key features include competitor SERP analysis, topic/question extraction, brand voice governance, content editing with optimization feedback, integrations with WordPress/Google Docs/Chrome, monitoring and alerts for content opportunity gaps, and team workflows for collaboration and approval. It is strong in scaling content creation and optimization for both search engines and AI-driven citation environments. It is not primarily designed as a full technical SEO tool (e.g., site speed, crawl errors, backlinks) nor a standalone AI writing tool without optimization context.

Frase: a web platform that lets content teams research, draft, and optimize content for both traditional SEO and AI-search visibility.